Sheila Milani
All work

Customer Innovation Center

Intuit’s first customer briefing center

Rendering of the welcome zone with a curved reception desk and blue banquette
RoleCreative Director and Design Lead
New York, NYExecutive briefing centerConstruction begins late 2026

Intuit’s AI innovation was moving faster than traditional storytelling could explain it. The Customer Innovation Center is Intuit’s first executive briefing center, a curated experience that makes the platform tangible in minutes and shortens the path from first conversation to decision. While screens showcase the AI, the space itself embodies human intelligence. Curved forms, warm materials and greenery create approachable, rounded moments that bring Intuit’s brand to life, far from the typical sterile fintech briefing center. Visitors move through four zones: Welcome, Intuit’s Mission, the Strategy of AI plus human intelligence, and Platform Demos.

Sketch plan with two curved banquettes facing outwardSketch plan with two curved counter-height tablesSketch plan with a split ring of LED wallsSketch plan with a wrapping LED screen around a high tableSketch plan with a wrapping LED wall, high table and banquette seatingSketch plan of zones around the perimeter

Sketching it out

Six early layouts tested how screens, seating and circulation could share a compact storefront footprint. The strongest ideas carried into a single arched plan.

Final plan with an arched wall and numbered zones from arrival to exit
Programming
  1. 1Arrival: lobby, badging
  2. 2From the lobby into the space through the interior door
  3. 3A place to drop off jackets, bags, etc.
  4. 4Welcome message with customer logo
  5. 5Intuit Story: always on
  6. 6Platform Demos
  7. 7Seating area and hands-on exploration with laptops
  8. 8Exit

Rendering the space

Before any color or material, white-box renders tested the curved walls, sightlines and the sculptural ceiling.

White-box render with a sculptural ceiling over the seating area
White-box render of a curved wall with an inset screen

Prototyping in VR

The VR walkthrough was the prototype for the entire space. Leaders could step inside the design long before construction, which built early confidence in the vision. It also became a working tool for fine-tuning details and sizing the screens against the rest of the room.

Materiality

Material samples in blue, white, terrazzo and fluted wood

Design approach

Rounded throughout

Every wall is rounded to soften the room and balance AI with HI, human intelligence. Removing hard angles gives the space an organic feel, and greenery suspended from the ceiling carries that feeling overhead.

Super Blue, used sparingly

Intuit’s brand color appears in measured moments, balanced by warm wood tones and a natural terrazzo floor.

Screens like a ribbon

Screens wrap the space so the brand story surrounds visitors as they learn about Intuit and how its products can help move their businesses forward.

Rendering of the storefront entry glowing blue on a New York street
Rendering of the glass entry doors
Rendering of an AI assistant demo on a large screen set into curved walls
Rendering of a wood-paneled passage between curved screen walls
Rendering of the lounge and exit with greenery overhead